Chapter 8 of 15
Part 3 · Proposals, comparing, signing
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Part 3 · Proposals, comparing, signing

Getting three comparable proposals

Three proposals are only comparable if all three priced the same job. That does not happen by itself — it happens because you made it happen.

A common homeowner question at this point

How do I get quotes I can actually compare? And am I even allowed to ask for a breakdown of the costs?

One scope, sent to everyone

Here is the problem this chapter is meant to head off.

Three contractors visit. Each has a good conversation with you. Each goes away and writes a proposal based on what they understood — and each understood something slightly different, because they heard slightly different versions of the same story. Three numbers come back. They are far apart. You cannot tell why.

You cannot tell why because they were not answering the same question. The numbers were never comparable, and no amount of staring at them afterwards will fix that.

Lior’s rule

Give the same core requirements to every contractor, and make sure the homeowner clearly communicates the expected quality and finishes. They may still propose genuinely different professional solutions — that can be completely legitimate. But they must all be solving the same stated problem, to the same stated standard.

You already have most of what you need. Your Chapter 2 brief said what you want and why. Chapter 3 settled the quality level. If drawings exist, Chapter 4 said everyone prices the same ones. This chapter turns that into a single document you send out — the scope sheet.

How many proposals

Lior’s answer

Three good bids are usually enough. Get more only if none of them feels right.

The word doing the work there is good. Three proposals from contractors who all passed Chapter 6’s checks and had a real conversation with you are worth more than six collected indiscriminately. Collecting many more can also add delay while you are still gathering.

Three stapled multi-page documents lie side by side on a table, seen at an angle so the text is not legible, with a pen and a notepad beside them.
Three documents that can be laid beside each other. Getting to this point is the work of this chapter; reading them is the next one.

Ask AI Mickey about this chapter

Not sure what to send out, or what to ask about a proposal? Ask — it explains inclusions, exclusions and allowances in plain words. It will not evaluate a specific proposal you have been given. It knows the homeowner research and Lior’s experience behind this guide, and the complete 15-chapter guide — and it knows you are on Chapter 8. There is nothing to sign up for and no email required.

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AI Mickey does not quote prices or permit timelines, does not give legal advice, and will not tell you which contractor to choose — it will say so plainly and point you to the chapter that covers it. You never need an account or an email to ask, and it is best not to include personal details in a question.

“Can I ask for a breakdown?”

This deserves a straight answer rather than a comfortable one, because the honest answer explains something that would otherwise feel like rejection.

A homeowner in one discussion described receiving a single lump sum for a large project with no breakdown at all, and said she had no way of knowing where to cut back. She was not trying to nickel-and-dime anyone; she wanted to make decisions.

In the same forum, a contractor said that requests for labor and material breakdowns were a serious warning sign to him, and that if you ask, the two of you are not right for each other.

Both of them are being reasonable

She needs to understand what she is buying so she can adjust it. He has learned that line-by-line pricing invites negotiation over his own business rather than over the work, and that it often precedes a difficult client relationship.

The one technique homeowners have for comparing bids is a behavior that can cost them the bidder. Homeowner caution here is understandable — in the contractor discussions read for this guide, that is exactly how contractors described treating the question.

The resolution is to ask for what you actually need, which is not their margin. What you need is scope, inclusions, exclusions, finishes and allowances. Those tell you exactly where the money is going and exactly where you could cut — without asking anyone to open their books.

Reads as auditing “Can you break out your labor and materials, and tell me what your markup is on the materials?”
Reads as buying “Could you show the main sections of work separately, and list what is included and excluded, so I can see the shape of it and understand my options if I need to adjust?”
Where Lior stands on this

Everything important belongs in writing — inclusions, exclusions, scope, finishes, and where appropriate a labor and material breakdown. He is not against breakdowns. The point is that the four things before it matter more, and asking for them costs you nothing with anyone.

A builder works late at a cluttered desk with a calculator, a laptop turned away and loose stacks of paperwork under a desk lamp, photographed from over the shoulder.
A detailed breakdown takes time to prepare. Ask for the information you need, without assuming every contractor prices internally in the same way.

Exclusions: the section that decides what the number means

It is easy to go straight to the number. The section that decides whether that number means anything is the one listing what is not in it.

Lior’s warning

Exclusions matter, because missing scope becomes a change order later. Work that was never in the price does not disappear — it arrives as an extra when the job reaches it, at a point where your options are narrower.

An exclusion list is not a contractor being difficult. A detailed one can be a sign of someone who has done this many times and knows where scope differences tend to surface. What you are looking for is not the absence of exclusions — it is whether you understand each one, and whether you have a plan for it.

Things commonly excluded that homeowners assume are included:

You do not need to argue about any of these. You need to know which list each one is on, for each proposal, before you compare them.

A close-up of a multi-page printed document open on a table with a hand resting at the edge of the page, the text too soft to read.
The exclusions are where the differences between three proposals can hide.

Allowances: how a complete-looking price can mislead

If exclusions are the section people skip, allowances are the mechanism people do not know exists. A builder explained it better than any marketing page:

A builder, explaining allowances to homeowners

“Inadequate allowances are one of the biggest reasons for budgets being blown… It’s an easy way to shave money off the bid… It makes the bid price appear complete, even though in reality it’s not.”

An allowance is a placeholder. Where a selection has not been made yet — tile, flooring, fixtures, countertops, lighting — the proposal carries an assumed sum instead of a real price. That is legitimate and often unavoidable. It becomes a problem in two ways.

Two questions that clarify this

“Which items are allowances rather than fixed prices?” and “For each one, does the allowance cover material only, or material and installation?”

Neither is confrontational. A contractor should be able to explain clearly what an allowance covers — and both questions are on the never-asked list from real homeowner discussions.

A third question is worth adding, because it is where scope differences can surface later: “If I choose something above the allowance, how is the difference calculated, and does your markup apply to it?” Ask it now, while you are still choosing between contractors, and Chapter 13 becomes far less painful.

A close view of a printed proposal document on a desk with a highlighter resting on it, the text angled away and not legible, beside a cup of coffee.
The number is the least informative line in the document. Inclusions, exclusions and allowances are where the price actually lives.
An aisle of tile and faucet displays in a supply showroom, with a person reaching out to touch one tile sample on a display board.
An allowance is a placeholder for choices like these. Until you make them, part of the price is still an estimate.

What a proposal you can work with looks like

Formats vary enormously and there is no standard layout. These are the elements that make one usable, whatever the shape.

Anatomy of a workable proposal
Scope of work A written description of what will be done, room by room or stage by stage. If you cannot picture the job from this section, neither can anyone comparing it later.
Inclusions What is in the price, stated positively. Look specifically for permits, drawings, protection, waste removal and final clean.
Exclusions What is not in the price. An important section to review. A detailed list is experience, not obstruction.
Allowances Placeholder sums, each identified as such, each saying what it covers. Material only, or material and labor. This one line reduces ambiguity.
Finishes and specifications The quality level, in enough detail that two people would picture the same thing. Carried across from your Chapter 3 decision, not left to be assumed.
Assumptions What they have assumed about conditions they could not see. Rarely printed, always worth asking for. It is where the change orders are hiding.
Not here — on purpose Payment terms, cancellation rights, warranties, the legal contents of a signed agreement. Those attach to the contract, and California sets specific requirements for what one must contain. That is Chapter 10 — do not confuse a proposal with a contract.

When one of them refuses to give you a price

This looks like a failure and is often the opposite.

In one discussion, a homeowner asked three contractors to price moving a toilet a short distance. Two gave numbers that were far apart. The third refused to quote at all, saying a wall would have to come out before anyone could know what was involved. The most experienced voice in the thread endorsed the refusal.

The two who quoted had guessed. The one who refused had understood the job. Homeowners read a missing number as a missing bid; sometimes it is the most competent answer in the pile — and worth listening to carefully, because it can be the first warning that your scope contains an unknown that will surface later anyway.

Practical things that go wrong at this stage

A person at a desk assembles a small stack of printed pages into a folder, organizing documents into labeled sections.
One scope sheet, sent unchanged to everyone, with copies kept. This is the administrative habit that makes the next chapter possible.

Your free scope sheet

Fill this in once. Send the same one, unchanged, to every contractor. It is built from your Chapter 2 brief and your Chapter 3 quality decision, so most of it is transcription rather than new thinking.

The Scope Sheet I Send To Every Bidder

Free, complete and yours. Nothing is saved and nothing is sent anywhere — if you type into it, print or copy it before you close the tab.

1. The outcome, in one sentence

Straight from your Chapter 2 brief.

2. The work I am asking you to price

Room by room or area by area. What changes, and what stays as it is.

3. Quality level and finishes

From Chapter 3, in ordinary words. Include any product or material you genuinely want.

4. Drawings or documents attached

If plans exist, everyone gets the same set and the same revision. Note the revision here.

5. What I am asking every proposal to state

6. Things I specifically want priced separately

Optional extras or “can wait” items, so you can see them as choices instead of losing them inside a total.

7. Access, timing and constraints they should know

Parking, pets, working hours, a date you must be finished by, anything about the household.

8. Who I sent it to, and when

Names, dates sent, deadline given, and who has replied.

Send it unchanged to everyone. The moment you tailor it per contractor, you have given up the only thing that makes the next chapter possible.

Still not sure about something? Ask AI Mickey — it knows this guide and where you are in it.

The whole guide, on one page

Before you go on

When the proposals arrive, resist the urge to look only at the totals. You now know that the total is the least informative number in the document.

The next chapter is how to read three of them side by side — where the gap between them can hide, and why the lowest number is neither automatically wrong nor automatically right.